Scammers Emulate Voices of Colleagues & Family Members
with AI (Deepfakes)

The emergence of deepfake technology has brought with it a new breed of cybercrime: deepfake audio. This synthetic voice technology mimics human speech with uncanny precision — and is increasingly being weaponized by scammers. While deepfakes might be associated predominantly with manipulated videos, their auditory counterparts are creating an alarming uprise in phone call scams.

The threat of receiving a phone call from someone who sounds exactly like a family member, close friend, or colleague when, in fact, it is an artificial intelligence (AI) impersonation, is all too real. This technology could drastically shift the landscape of trust in our digital communications. What can begin as an innocuous conversation may lead to significant personal or financial loss without proper diligence.

The Convincing Cadence of Deepfake Audio

One of the most insidious attributes of deepfake phone calls is their ability to mimic natural human intonation and speech patterns. With stolen audio samples, AI algorithms can now generate voice replicas that bear a disconcerting likeness to the original speaker.

However, this innovation isn’t merely about replicating a voice; it’s about wielding it with convincing cadences that make the call more believable. An expertly simulated scam call might attempt to replicate a panicked relative asking for immediate financial aid, or perhaps a seemingly legitimate official party demanding sensitive information.

The emotional leverage in these situations can press unsuspecting individuals into unwary compliance.

Emotional Exploitation Tactics

Scammers who are adept at utilizing deepfake technology often bank on emotive manipulation to ensnare their victims. It is common for the criminals to create scenarios instilled with urgency or distress, pushing for rushed decisions that might not occur under normal circumstances.

For instance, imagine receiving a call from a ‘family member’ who claims to be in legal trouble and needs immediate funds. The voice, tone, and even the speech pattern may sound incredibly familiar — making the plea deeply compelling. This is a conscious strategy deployed by scammers to overcome rationality with emotional response in the heat of the moment.

The Imperative of Cautious Communication

In this digital age where personal data is as valuable as currency, it is crucial to remain vigilant over one’s personal and financial information. Scammers are constantly devising intricate ploys to exploit unknowing victims and gain leverage with a familiar voice on the other end of the line.

It is vital to approach phone conversations that involve the exchange of sensitive information with prudence. Verify the caller’s identity through alternative means such as looking up a phone number on the company’s official website or validating that the number you are being called from matches the information you have in your contacts (and is not from a new number).

In addition, creating awareness around this rising deception tactic plays a pivotal role in cybersecurity hygiene. As individuals grow more aware and report these suspected deepfake calls, the efficacy of this scamming weapon will be diminished.

What to Look Out For

In order to safeguard one’s privacy and assets, understanding the methods of these fraudsters, and the persuasive power of deepfake audio, is imperative.

  • The person on the phone starts the conversation in a panicked or angry tone. This is often an attempt to elicit an emotional response from you. 
  • You receive a phone call from a number that is not already in your contacts claiming to be someone that you know. 
  • The person on the phone cannot answer questions you ask in an attempt to verify his or her identity. 
  • The requests for personal information are unrelenting in a way that seems out of character. 
  • Though tough to discern, the cadence of the conversation may be slightly robotic, and the audio may seem distorted at random points. 


The digital age continues to provide us with conveniences and perils alike. Deepfake calls are a grim testament to the sophistication of modern scams, exploiting advancements in AI, and emotional psychology. As we navigate this evolving terrain, staying informed, cultivating skepticism towards unexpected requests for information, and fostering awareness among peers become the keystones of digital self-defense.

Would your staff benefit from additional training in this area in order to keep your business safe from this type of scam? NOYNIM IT Solutions is here to help.

Contact our IT consultants today to ensure your staff gets the cyber security training they need:


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